How to Lie with Charts – Fourth Edition

How to Lie with Charts – Fourth Edition

A supplementary courseware textbook in graph design, business math, and marketing

Don't blame the computers. People are running the show. If you're using a computer to generate charts for meetings and reports, you don't have to be taught how to lie - you're already doing it. You probably don't know your charts are unreliable, and neither does your audience. So you're getting away with it - until a manager or a sales prospect or an investor makes a bad decision based on the information that you were so helpful to provide. The main focus of How to Lie with Charts is on the principles of persuasive - and undistorted - visual communication. It's about careful thinking and clear expression.

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About the Book

In this new fourth edition, we explain 11 ways bad actors can create and sell fake news. The added material on metadata analysis of climate change may surprise people on both sides of the issue. And then we’ve retained the new stuff from the third edition, which was aimed at financial analysts and investors. There’s a nontechnical overview of technical analysis that gives you the tools you need to begin to explore this powerful method of understanding stock market behavior. There’s enough about the inherent flaws of viewports and dashboard displays to make you wary of those charts that are generated for you on a daily basis by robots. And I haven’t seen a comprehensive discussion of financial proofreading anywhere, so here it is!All that plus courseware-tested stuff on which chart types and features to use (or not use) and why.

Details
Publisher: LaPuerta Books and Media
Publication Year: 2018
ASIN: B07J5J91CV
ISBN: 9780996543866
List Price: 29.99
eBook Price: 9.99
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